With so much happening around in the world of marketing and advertising, one thing has become pretty obvious and I bet most consumer oriented sales experts will agree on this. The process of establishing and leveraging a brand has changed…DRASTICALLY.
It’s just not about plainly “getting your name out there” anymore.
The first major shift from traditional brand enhancement is that you need to start engaging probable customers online. The next shift is in the practice of finding highly engaged individuals around the world across a wide variety of interests, WITHOUT needing to push your brand onto anyone.
Then how do you engage them?
Well simple — as they’re doing their activity of interest over the web.
What’s been observed is that the new active buyers will spend a huge chunk of their quality time online (time in which they are RECEPTIVE). And information about building product launches and current web-properties/services is more likely to get absorbed and responded to, if people see it as they do what they enjoy.
So, here’s the golden part. If you can leverage some easy-going and manageable game mechanics across social media platforms, to get raving fans, and build value-driven profitable relationships with them, you can build an empire! The atmosphere of treating it as a simple competing ground makes it interesting and smoother to work with.
Meet Empire Avenue — if you havent already!
The services at EmpireAvenue.com help a business owner do exactly that. Build an overwhelming online presence that attracts customers round the clock as they’re doing what they love, all based on the idea of a game platform. This is what leads me to say that you must increase audience engagement with Empire Avenue.
It can help cut short what a brand has to go through to establish rapport with a prospect (while they’re having fun) and at the same time filter your prospects so that you only get traffic to your launches that are relevant and specific in what is being talked about i.e. transferring contacts from one mobile phone to another.
Here’s a quick overview of how Empire Avenue integrates with major social networks like Facebook, twitter, foursquare, blogs, linkedin and instagram:
- Your activity on a social network gets measured and a value is assigned to your social engagement. This is known as a “network score”
- As people buy into what you say and the more content you create which they find valuable and action worthy, the higher your network value and “share price” gets. Share price is what people would have to invest into your social activity, in the form of virtual currency, to get associated with your activity and marketing efforts. They can trade it just like real stocks are traded.
- Your share prices improving could give you a source of online revenue right from your social activity, as well as tell you and your investors where you social media marketing expertise lies…so that you can draw ideas, improve on weak spots and even engage with each other for joint promotional strategies. All possible with the game kind of environment in a single dashboard, as you compete.
- At the same time, you’re only doing what you always did — interact with others! Now you have a incentive to do it better and deliver more value to your traffic too, while having fun connecting.
- The net outcome is that you get to earn virtual currency, expand your audience and drive more quality engagement to your brand.
Now let me give you a brief outline of how it works technically over some of the social networks…
This is by far the best network to increase audience engagement with Empire Avenue. From your Empire Avenue account, you allow data over your social activity to get collected in your offline time by allowing offline token access. This goes for most other networks as well.
For facebook profiles and pages, post a frequent number of valuable posts and statuses, The more like and comments they generate, the better.
Post frequent tweets. The more people re-tweet you the better — simple that one !
Check in to locations. Busier and verified locations with specials are worth way more than the simple low interaction ones for just personal or friend use. Write tips and get others to complete them.
Post photos and statuses, The more likes and comments they generate, the better.
BLOGS AND LINKEDIN
Since the activity rebound on these venues is low key and generally not visible to all due to professional and work related reasons (especially linkedin), the earnings on these are low. But, if your blog is the place most of your business contacts are checking out and your linkedin profile generates enough interest to catch employers and associates to interact regularly, then these two could end up in your top five centres of activity. That raises your share value and earnings.
Click for more information and details on other networks like YouTube and Flickr.
Alright, now lets get down to the ground level and I’ll share with you some tactics that will incentivise your audiences to engage with your content on the above listed as well as other social networks. But before I do, I want you to know this is more about having a marketing mindset than an attention seeking mindset.
So Why Empire Avenue?
Because most attention seeking social activity tends to turn into endless attempts at getting people to see your brand and can account for spamming. We want to avoid that at all costs! Here are the tactics:
# 1 — Blazing Re-tweet
Be sure to install twitter buttons on your website or blog to have them retweet directly in a no-rules, no-pressure environment you own.
Go ahead, message your friends and ask them to retweet your posts if they feel someone can get value out of them. Also, if there’a blog post that deserves special attention for the hard work you put in, retweet your own tweets for it. But re-word and reorganize your tweet. Every different set of words will appeal to different groups of followers, without getting into spam territory!
Say thanks to retweeters of business posts and build strong relationships with them through personal messages and contact. Give them some special attention to solve their confusions and problems in your business’ area of expertise. They’ll rapidly build into your personal team of re-tweeting affiliates!
Include mentions of those referneced in the post. They’ll be sure to return the favour back when they use your work, thus getting you more engagement. Also, schedule your important tweets, so that followers know exactly when to check in. They’ll come in hoards and spread your tweets because they already know you’re providing value that deserves to be spoken of and shared.
And always, go ahead and request votes and retweets if you have a decision making question in your tweet. When you request and include the word “please”, the engagement rate goes up three-fold!
# 2 — The Picture Cure
This tactic involves photo shares and comments on different networks that people are likely to find interesting. here’s a quick tip — google out rare photos that intrigue the mind. it was never necessary that the content has to BE your own when sharing, as long as it’s not copyrighted.
Intriguing pictures can include out of the ordinary design concepts, human arts and even outright comedy!
Personal stuff should be set to a limit when sharing for business purposes as it’ll turn off your friends, but you can always share personal photos every now and then that have REAL people tagged who’d wish to express views over it. that’ll add authentically to your network score.
# 3 — Sharing Premium Access Reports
Does your business provide a service that has a high payment associated to it?
Make a short boiled down introductory report to it. And make sure there’s atleast one revealatory fact or game-changing feature of your service that you’re willing to give out for free in or with this report.
Next, upload it to your blog. But just keep the precondition that they must share about your blog before they get to download the report. This does two things — gets people really interested in your brand to share it and filters the traffic you get so only those interested in your brand will come for an entire report.
# 4 — Brand Networking
Do you have competitors? Or other brands who’re into a business related to yours?
Build friendships with them across all your social network profiles and pages. When there’s activity on a high in your circle of friendly and competing brands, there’s a high degree of circulation and sharing that goes with it.
Of course this sharing can be both positive and negative in nature. If you’re delivering value to your friends, followers and readers, you’re covered.
But, if your competition does bother you, go a step further and comment next to their remarks to rectify your case. That creates discussions and raises your score. people fall in and like to see what’s going on to get involved. It’s not that bad publicity is good. But rectified publicity is excellent for brand leverage!
# 5 — Viral Videos
Pick up that camera and RECORD your shares, tweets, statuses. It’s like putting your salesmanship skills to the test over social media. But keep your recording fun and entertaining, along with a call to action at the end, asking for a comment and share!
Videos that spell F.U.N. for the viewer get shared over facebook, youtube, foursquare and others at lightning paces!
That said, once your network score does go up, you’ll find more and more people willing to promote your brand as well as more and more consumers coming to your sales funnel to buy because you increase audience engagement with Empire Avenue. At the same time, there will be more virtual currency for you and more people willing to invest in your brand’s social activity!