Semantic Keyword Research Part 1 is on my Google+ Page
Whipping Up “Supporting Keywords”
Now that you’ve decided upon your original keyword and your core keyword, the next step is to draw up supporting keywords. Imagine a set of concentric circles. Your core keyword is in the center and your supporting keywords form the second ring. For a core keyword like “spud cannon range”, you can draw up some creative supporting keywords. The only rule of thumb while choosing supporting keywords is that you need to know the subject really well and choose phrases that are closely related to your core keyword. Simply put, supporting keywords are phrases which have a high chance of appearing repeatedly while writing about the keyword. Examples of supporting keywords for the core keyword “spud cannon range” can be,
- choosing a spud cannon
- how spud cannons work
- buying a spud cannon
- what are spud cannons
- average range, etc.
Now, not only do you have a core keyword phrase that has a high chance of being ranked prominently in search engines, but you also have a set of supporting keywords that will give your content the added advantage to make it to the top. These supporting keywords can go into the ‘meta sets’ and ‘headers’ in your content. They can also be subtly inserted into the article body wherever the context allows you to do so.
Add An Icing With “Stemming Keywords”
When you’re creating keyword phrases, core keywords and supporting keywords, you need to think like a search engine. The best part is, it’s not that hard. The tough part is, it takes quite some time to get this right with all your content. The machine part of SEO is easy. It’s the human part that’s challenging. The farther way you go from the center in the set of SEO circles we’ve already spoken about, ‘semantic keyword research’ really becomes more of guesswork and prediction and involves increasingly lesser dependence on the core keyword. ‘Stemming Keywords’ form the last circle after the original key phrase, core keyword and supporting keywords. Stemming keywords are essential if you want your article to rank as a very authoritative piece on the subject you are writing about.
The success of your semantic keyword research would still depend on how well your article is written.
You can have bucketloads of amazing supporting keywords and stemming keywords, but the fact remains that even with an ideal set of both, an article could still come up short on SEO. This is where you need to realise that an article can be optimised all one wants, but it’s still ends up being read by a human being in the end. Writing an article that reads well instead of sounding awkward or keyword stuffed is as important as getting your semantic keyword research right. The writing style and the flow is just as important as the research and this is something every content writer should know right from the beginning.
And finally… [TL:DR]
To summarise, semantic keyword research consists of deciding on a keyword phrase, choosing the appropriate Core Keyword, coming up with a great set of supporting keywords and finalising a list of stemming keywords. Once you have these elements in place, you have the outline of an article in place.
Think of these keyword phrases as the dots around which you can draw your article. Connect these dots with a well written article and you’ll be well on your way. So now, go and write amazing articles that will make it to the list of the most authoritative articles in your chosen subject.