Communication Breakdown

Exit stage left: the cost to Google if they leave China

Exit stage left: the cost to Google if they leave China

Before I start, I have to say that I’m a little confused over Google’s reason for threatening to pull out of China now, I know they’ve stated that the decision, was a direct consequence of a sophisticated attack and censorship, but the question running around my little brain is why [...]

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Have you been green too long?

Have you been green too long?

Have you ever been asked to take a look at a ‘possible idea’ that could really benefit X, Y or Z but felt implementing it would mean changing the status quo or proposed an idea that meets with a lot of resistance due to internal culture transition issues – i.e. [...]

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The evolution of ‘As seen on TV’?

The evolution of ‘As seen on TV’?

Something has been ‘niggling’ me over the last few weeks – the situation regarding celebrity endorsements. Especially as there’s been a lot of publicity regarding high profile brands dropping Tiger Woods from their product endorsements. When the sniff of success is in the air for someone ‘Brands’ are very quick [...]

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December 23, 2009 at 12:06 pmCommunication Breakdown marketing Opinions

Social Media Lessons Learned: a retrospective guide

Social Media Lessons Learned: a retrospective guide

I’ ve been reading Ian Green’s blog post: Razor Sharp Twitter Wars (if you haven’t read it yet read it now…) An apology was made by Porter Novelli London and accepted by Will King, founder of King of Shaves. But something contained within the Porter Novelli London apology “This act [...]

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December 1, 2009 at 9:09 pmCommunication Breakdown Social Media

The value of a word is the idea it represents

The value of a word is the idea it represents

Words are everywhere but we barely notice them. How many times do you see the word ‘if‘ in a day? Do you ever ponder on what it means? So, as you’re reading this sentence, your eyes are jumping ahead to the next word trying to digest all its meaning. Your [...]

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November 9, 2009 at 1:47 pmCommunication Breakdown marketing Opinions