Category Archives: marketing

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Don’t miss out — a simple thank you will suffice

I get a lot of ques­tions ask­ing about how to com­mu­nic­ate with people online, which may seem simple to some but it appears to cause hours of sleep­less nights to oth­ers… What if should I do if no-one replies? What should I do if someone replies? What tone of voice should I reply in? etc etc etc

An Idea Worth Spreading: Coca~Cola Happiness Machine UK

I came across this you­tube video from Coca~Cola (launched today 7th Septem­ber 2010) that is truely REMARKABLE, and one that clearly every­one involved in will talk about, think about for a very long time to come. In fact I don’t think they’ll approach a Coke machine ever again without think­ing about it or won­der­ing ‘I

495 Social Niche and Not-So Niche Site Links #LLBS

This post is sup­port my 7 min talk at the Late Late Break­fast Show, at the Sway Hotel in Hol­burn tonight (20th July 2010). I will keep adding to this list when I come across sites, but if you know of any that are not here please can you add them in com­ments. For those of

Twinterview ‘Making Social Media Work for You’ hosted by @abarge

So as prom­ised becasue the #shoes­tring tag wasn’t dis­play­ing the stream cor­rectly — I think it was sab­ot­aged #joke — I’ve integ­rated my tweets into the stream for those who might have found it dif­fi­cult to fol­low… If you were fol­low­ing along and didn’t man­age to get a ques­tion in or you’ve thought up a

Return on Involvement: what people want

I talk about the new ROI (return on involve­ment) a lot — maybe too much? Not enough? I don’t know, you tell me.… But if I wanted to sum up one bene­fit each for small and lar­ger organ­isa­tions then: Small is the new big For small busi­nesses, suc­cess­fully com­pet­ing in a local mar­ket will come to those