Category Archives: dofollow

Living with Google Penguin — Part 1

What is Google’s latest update and how to use it to win those rank­ings? With a lot of people talk­ing about the Google Pen­guin update and how it’s uprooted web­sites from top pos­i­tions in the index, the whole atmo­sphere of search engine optim­isa­tion and search mar­ket­ing begins to get a bit dreary. So I’d like

The importance of using relevant outbound links

From the times when people would try to ‘store’ pager­ank on their sites to times when hoard­ing link juice became irrel­ev­ant, there have been dif­fer­ent inter­pret­a­tions of rel­ev­ant out­bound links and their import­ance. A lot of people don’t quite under­stand whether (and how?) they add value to a site. Then there’s oth­ers who wish to

Communicate Magazine Conference Google Plus for Business & Brands

I had the for­tu­nate oppor­tun­ity of speak­ing at Com­mu­nic­ate Magazine’s Google+ for Busi­ness & Brands con­fer­ence yes­ter­day. For­tu­nate in that priv­ileged to be in a room with some of the most top end people / agen­cies / organ­isa­tions and brands. Also for­tu­nate that they had guards on the door to stop people leav­ing when it

dofollow: sharing some link juice

I’ve made a decision today to spread the love a bit by mak­ing com­menters links on my site ‘dofol­low’ rather than ‘nofol­low’. Well, basic­ally it’s my way of say­ing thanks to people who take the time to post com­ments on my blog by passing on some ‘link juice’ which will help thhem get a little