Category Archives: Keyword Analysis

Semantic Keyword Research — Part 2

Semantic Keyword Research Part 1 is on my Google+ Page Whip­ping Up “Sup­port­ing Keywords” Now that you’ve decided upon your ori­ginal keyword and your core keyword, the next step is to draw up sup­port­ing keywords. Ima­gine a set of con­cent­ric circles. Your core keyword is in the cen­ter and your sup­port­ing keywords form the second …

April 13, 2012 – 4:10 pm | By Lee Smallwood | Posted in Keyword Analysis, Search Engine Optimisation - SEO | Tagged , , | Comments (1)

Jennifer Aniston, ‘Big Butts’, website content and rising seas

I seem to write a lot about the import­ance of using the cor­rect keywords but see­ing as I’ve been get­ting more ques­tions than nor­mal I thought I’d put fin­ger to ‘board once more… Almost any busi­ness these days needs to have a ‘strong’ web pres­ence and in many instances, off­line busi­ness activ­ity will increase if the …

July 13, 2010 – 8:14 pm | By Lee Smallwood | Posted in Keyword Analysis, Opinions, Search Engine Optimisation - SEO | Tagged , , , | Comments (76)

Keyword Research

How To Make Every Keyword Count Today keywords are almost a cur­rency in their own right; as long as you’re in the top 3 pos­i­tions on SERPs (search engine res­ults pages) that is! But unless you have more money and time to know what to do with it, some keywords will be out of reach i.e. …

June 2, 2010 – 6:04 pm | By Lee Smallwood | Posted in Keyword Analysis, Search, Search Engine Optimisation - SEO | Tagged , , | Comments (88)

SEO: No animals were harmed in creating this website – part 4 of 8

META Descrip­tion Over the years META tags have been abused by many in order to try and manip­u­late search res­ults. But in doing so many sites have been black­lis­ted. The import­ance of good META can’t be stressed enough and in this part of my mini series on SEO, I want to dis­cuss why tak­ing the …

March 15, 2010 – 2:28 am | By Lee Smallwood | Posted in Ellipsis, Keyword Analysis, On-page SEO Techniques, Search, Search Engine Optimisation - SEO, Website Design | Tagged , , , , , | Comments (82)

You say potato I say solanum tuberosum: search term basics

You’ve writ­ten an excel­lent post, checked it for gram­mar and spelling errors and now you’re all ready to pub­lish… but STOP… will what you’ve writ­ten get lis­ted on the SERPs (search engine res­ults pages? A recur­ring issue I see, when dis­cuss­ing web­site con­tent, is that people tend to write from their per­spect­ive — not from …

January 20, 2010 – 12:00 pm | By Lee Smallwood | Posted in internal processes, Keyword Analysis, Search, Search Engine Optimisation - SEO, Website Design | Tagged , , , , , , , | Comments (32)