Category Archives: Search

SEO is not only Link Building so Stop With the Premature Penguin Advice

Today’s blog is a guest post from my friends and SEO peers over the water from Dejan SEO Aus­tralia. Its con­tent are very apt and I’d urge you go through and and them to your SEO list of ‘must read’ sites. Trans­par­ency NOTE: This post is not a sponsored post and no fin­an­cial gain (or other

Living with Google Penguin — Part 1

What is Google’s latest update and how to use it to win those rank­ings? With a lot of people talk­ing about the Google Pen­guin update and how it’s uprooted web­sites from top pos­i­tions in the index, the whole atmo­sphere of search engine optim­isa­tion and search mar­ket­ing begins to get a bit dreary. So I’d like

The importance of using relevant outbound links

From the times when people would try to ‘store’ pager­ank on their sites to times when hoard­ing link juice became irrel­ev­ant, there have been dif­fer­ent inter­pret­a­tions of rel­ev­ant out­bound links and their import­ance. A lot of people don’t quite under­stand whether (and how?) they add value to a site. Then there’s oth­ers who wish to

How social content can boost SEO

All these social con­tent changes that are hap­pen­ing at the moment: Google’s “Search, Plus Your World”, Twit­ter spit­ting its dummy out because… errr well there’s no real reason other than them kick­ing them­selves for back­ing out of an oppor­tun­ity last year with Google… how­ever, I digress… Hav­ing both battled the search engines for a sub­stan­tial

Google and Bing User Insights

No one would deny that Google and Bing are two of the most used sites on the web — (on Alexa Google ranks 1st Bing is 11th) — but the people that use them vary… Google and Bing Demo­graph­ics Bing’s audi­ence is older and tends to have 35+ old indi­vidu­als using it, how­ever, the 55–64 group