Category Archives: social search

Google Knowledge Graph — Going Beyond Semantics Part 2

As I said in Part 1  this new innovation/iteration from Google is going to have a very pos­it­ive impact, here’s why: # 1 : Impact on SEO and What Web­mas­ters Need To Focus On The era of just focus­ing on keywords is passé. Also, the whole game of link­ing between pages changes from here onwards. Now

Pinterest and the Social SEO Benefits

Pin­terest… what exactly is it? How is it a won­der for busi­nesses online? Why are people buzz­ing about it? And what does it have to do with SEO? I’ll be answer­ing all these ques­tions today. And more… So first, let’s try and under­stand what Pinterest.com is all about Towards Decem­ber 2009, a team of developers com­menced work­ing on

How social content can boost SEO

All these social con­tent changes that are hap­pen­ing at the moment: Google’s “Search, Plus Your World”, Twit­ter spit­ting its dummy out because… errr well there’s no real reason other than them kick­ing them­selves for back­ing out of an oppor­tun­ity last year with Google… how­ever, I digress… Hav­ing both battled the search engines for a sub­stan­tial

Communicate Magazine Conference Google Plus for Business & Brands

I had the for­tu­nate oppor­tun­ity of speak­ing at Com­mu­nic­ate Magazine’s Google+ for Busi­ness & Brands con­fer­ence yes­ter­day. For­tu­nate in that priv­ileged to be in a room with some of the most top end people / agen­cies / organ­isa­tions and brands. Also for­tu­nate that they had guards on the door to stop people leav­ing when it

Social Signals and their Impact on Search Results

Tweets, Face­book Likes and Google+ 1s are the major social sig­nals now being used by Bing and Google to index search res­ults. Basic­ally, both search engine giants have updated their search algorithms to give more credit to con­tent that users share on these sites. The ques­tion you might be ask­ing is: Just how much weight do