Tag Archives: business

Justifying Social Media in terms of ROI

This post is a pre­qual to the forth­com­ing ones on social media strategy/implementation (request from @sam­atlounge). But as I received an email this even­ing and I didn’t have a chance to blog today, I thought I’d post it… In busi­ness, imple­ment­ing and enga­ging in any­thing new, jus­ti­fy­ing ROI has always been a con­cern. But in rela­tion

The importance of personalising your business

When ever you get an oppor­tun­ity to post some­thing to a web­site or pro­duce an advert, is the first thing you put there your com­pany logo? Do you try and make it as big as pos­sible for the space allowed, because you think the big­ger it is the more notice people will take of it? Well,