If you haven’t noticed yet, the talk of the town is how to integrate social media into everyday business. Whether from a small business or a global organisation perspective, everyone’s trying to find the ‘best way’ to incorporate social media in some way to solve their ongoing business challenges. But [...]

Words are everywhere but we barely notice them. How many times do you see the word ‘if‘ in a day? Do you ever ponder on what it means? So, as you’re reading this sentence, your eyes are jumping ahead to the next word trying to digest all its meaning. Your [...]

In the past, people readily soaked up what they’ve read in publications or watched on TV; possibly due to people having a ‘limited’ soap box to give feedback to the people pushing the messages. This ‘monolouge’ thankfully, has changed. New forms of communication have paived the way for 2-way conversations [...]

The UK postal strike is a concern for businesses. Not just because of the inconvenience but because many still rely on using traditional methods of trying to communicate with their customers – current and prospective. This concern came up during a chat I had today. I was asked if I [...]

This post is a prequal to the forthcoming ones on social media strategy/implementation (request from @samatlounge). But as I received an email this evening and I didn’t have a chance to blog today, I thought I’d post it… In business, implementing and engaging in anything new, justifying ROI has always [...]