Tag Archives: communication

Communication is changing, but are you?

If you haven’t noticed yet, the talk of the town is how to integ­rate social media into every­day busi­ness. Whether from a small busi­ness or a global organ­isa­tion per­spect­ive, everyone’s try­ing to find the ‘best way’ to incor­por­ate social media in some way to solve their ongo­ing busi­ness chal­lenges. But even­tu­ally organ­isa­tions — big and

The value of a word is the idea it represents

Words are every­where but we barely notice them. How many times do you see the word ‘if’ in a day? Do you ever pon­der on what it means? So, as you’re read­ing this sen­tence, your eyes are jump­ing ahead to the next word try­ing to digest all its mean­ing. Your brain’s care­fully sep­ar­at­ing the spaces from

In marketing we trust?

In the past, people read­ily soaked up what they’ve read in pub­lic­a­tions or watched on TV; pos­sibly due to people hav­ing a ‘lim­ited’ soap box to give feed­back to the people push­ing the mes­sages. This ‘mono­l­ouge’ thank­fully, has changed. New forms of com­mu­nic­a­tion have paived the way for 2-way con­ver­sa­tions about products, ser­vices and people.

Marketing and the ‘Origin of the Species’

The UK postal strike is a con­cern for busi­nesses. Not just because of the incon­veni­ence but because many still rely on using tra­di­tional meth­ods of try­ing to com­mu­nic­ate with their cus­tom­ers — cur­rent and pro­spect­ive. This con­cern came up dur­ing a chat I had today. I was asked if I thought ‘tra­di­tional’ mar­ket­ing was dead? My

Justifying Social Media in terms of ROI

This post is a pre­qual to the forth­com­ing ones on social media strategy/implementation (request from @sam­atlounge). But as I received an email this even­ing and I didn’t have a chance to blog today, I thought I’d post it… In busi­ness, imple­ment­ing and enga­ging in any­thing new, jus­ti­fy­ing ROI has always been a con­cern. But in rela­tion