Tag Archives: joining the dots

Return on Involvement: what people want

I talk about the new ROI (return on involve­ment) a lot — maybe too much? Not enough? I don’t know, you tell me.… But if I wanted to sum up one bene­fit each for small and lar­ger organ­isa­tions then: Small is the new big For small busi­nesses, suc­cess­fully com­pet­ing in a local mar­ket will come to those

One for your toolbox: discussing DisQus

At first glance you might be fooled into think­ing that Dis­qus (pro­nounced ‘Dis­cuss’) was just another com­ment­ing sys­tem — but… you’d be mis­taken. I thought the same, 9 months ago. Actu­ally, if I’m being hon­est I ori­gin­ally installed it because it looked bet­ter, asthet­ic­ally speak­ing, than any of the other options. But now I wouldn’t

Ubiquity, value and change

You build a com­munity, you cre­ate and share great con­tent and identify things that are ‘ahead of the curve’. So how do you inspire oth­ers to do your storytelling for you? This sounds chal­len­ging and many will think that to do so is time con­sum­ing, but only because they see it as ‘addi­tional work’ on top

What happens when the media becomes social

And social becomes the media? What does this mean for brands in the social media space? Basic­ally, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a beha­viour… It also means that brands, busi­ness etc shouldn’t just start throw­ing money at it — e.g.

Travelling Books

I was hav­ing a chat with my friend Andrew today, and he brought to my atten­tion a web­site which I think is a fantat­sic idea — and one which has a world­wide com­munity. The site is Book Cross­ing, and it’s aim is to make the world one big lib­rary…! How? Register with Book Cross­ing and