I talk about the new ROI (return on involvement) a lot – maybe too much? Not enough? I don’t know, you tell me…. But if I wanted to sum up one benefit each for small and larger organisations then: Small is the new big For small businesses, successfully competing in [...]

At first glance you might be fooled into thinking that Disqus (pronounced ‘Discuss’) was just another commenting system – but… you’d be mistaken. I thought the same, 9 months ago. Actually, if I’m being honest I originally installed it because it looked better, asthetically speaking, than any of the other [...]

You build a community, you create and share great content and identify things that are ‘ahead of the curve’. So how do you inspire others to do your storytelling for you? This sounds challenging and many will think that to do so is time consuming, but only because they see [...]

And social becomes the media? What does this mean for brands in the social media space? Basically, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a behaviour… It also means that brands, business etc shouldn’t just start [...]

I was having a chat with my friend Andrew today, and he brought to my attention a website which I think is a fantatsic idea – and one which has a worldwide community. The site is Book Crossing, and it’s aim is to make the world one big library…! How? [...]