Tag Archives: metrics

How to start using Social Media for business – Part 2

The very word ‘strategy’ can make many people shud­der. But it needn’t be that way. After all, strategy is just a series of answers to some spe­cific ques­tions. The trick is to under­stand what the right ques­tions to ask are in the first place… Hope­fully this post will help you find some of those ques­tions …

September 10, 2009 – 1:32 pm | By Lee Smallwood | Posted in Social Media | Tagged , , , , | Comments (94)

Are you QR-ious?

The Paradigm shift with QR Codes is grow­ing within Advert­ising, ALL types of Print media, Mobile and e-media com­mu­nic­a­tions, inform­a­tion, mar­ket­ing, product pack­aging & labeling, POS sig­nage, Print Ads and pro­mo­tions will never be the same. Although QR Codes are com­mon in Japan and becom­ing com­mon in Europe and Nor­dic coun­tries, their use in print based …

September 3, 2009 – 2:16 pm | By Lee Smallwood | Posted in Ellipsis | Tagged , , , | Comments (72)

An Investment In Involvement

In a recent research study com­pleted by Omni­com Group’s OMD, it was determ­ined that a viewer’s engage­ment with a com­mer­cial had a much greater impact on ROI than a viewer’s engage­ment with the pro­gram in which the com­mer­cial ran. In other words, the more atten­tion paid to the com­mer­cial itself, rather than just to the pro­gram …

July 9, 2007 – 10:33 am | By Lee Smallwood | Posted in Advertising, Digital, Technology | Tagged , , | Comments (26)