The very word ‘strategy’ can make many people shudder. But it needn’t be that way. After all, strategy is just a series of answers to some specific questions. The trick is to understand what the right questions to ask are in the first place… Hopefully this post will help you [...]

The Paradigm shift with QR Codes is growing within Advertising, ALL types of Print media, Mobile and e-media communications, information, marketing, product packaging & labeling, POS signage, Print Ads and promotions will never be the same. Although QR Codes are common in Japan and becoming common in Europe and Nordic [...]

In a recent research study completed by Omnicom Group’s OMD, it was determined that a viewer’s engagement with a commercial had a much greater impact on ROI than a viewer’s engagement with the program in which the commercial ran. In other words, the more attention paid to the commercial itself, [...]