Tag Archives: roi

Be2Camp — Social Media Week London

Firstly, apo­lo­gies for the delay in post­ing — this was meant to be yesterday’s blog — but I didn’t get home until 10.30pm and felt a bit knackered. Prom­ise I’ll catch up by the end of the week What was that say­ing ‘the road to hell is paved with good inten­sions’ …! Since yea­t­er­day. a …

February 2, 2010 – 8:11 pm | By Lee Smallwood | Posted in Business Development, Cocktail Party, collaboration, Ellipsis, internal processes, Return on Involvement, Social Media | Tagged , , , , , , | Comments (58)

Prescribing return on involvement for the new digital economy

Last year I wrote about ‘You can’t bend the Return on Involve­ment rules’ (Novem­ber 09). But, as with most things, this is some­thing that I want to write more about because it’s a met­ric that’s chal­len­ging to meas­ure and there­fore can’t be ignored. The prob­lem is that mar­keters and please excuse this gen­er­al­isa­tion, only like …

January 15, 2010 – 7:19 pm | By Lee Smallwood | Posted in Business Development, marketing, marketing budget, Opinions, Social Media | Tagged , , , , | Comments (102)

Social Media: Getting approval from your boss

You’re on Face­book, Twit­ter, MySpace, LinkedIn etc. and know and under­stand the bene­fits of using social media as a way of ‘meet­ing’ your cli­ents and cus­tom­ers – cur­rent and pro­spect­ive. But how can you con­vince your boss when they think Social Media is really ‘just for kids’ and takes up too much time out of …

September 28, 2009 – 12:39 pm | By Lee Smallwood | Posted in Social Media | Tagged , , , , | Comments (95)

Justifying Social Media in terms of ROI

This post is a pre­qual to the forth­com­ing ones on social media strategy/implementation (request from @sam­atlounge). But as I received an email this even­ing and I didn’t have a chance to blog today, I thought I’d post it… In busi­ness, imple­ment­ing and enga­ging in any­thing new, jus­ti­fy­ing ROI has always been a con­cern. But in rela­tion …

September 8, 2009 – 11:35 pm | By Lee Smallwood | Posted in Social Media | Tagged , , , , , , | Comments (87)