Tag Archives: roi

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Be2Camp — Social Media Week London

Firstly, apo­lo­gies for the delay in post­ing — this was meant to be yesterday’s blog — but I didn’t get home until 10.30pm and felt a bit knackered. Prom­ise I’ll catch up by the end of the week What was that say­ing ‘the road to hell is paved with good inten­sions’ …! Since yea­t­er­day. a

Prescribing return on involvement for the new digital economy

Last year I wrote about ‘You can’t bend the Return on Involve­ment rules’ (Novem­ber 09). But, as with most things, this is some­thing that I want to write more about because it’s a met­ric that’s chal­len­ging to meas­ure and there­fore can’t be ignored. The prob­lem is that mar­keters and please excuse this gen­er­al­isa­tion, only like

Social Media: Getting approval from your boss

You’re on Face­book, Twit­ter, MySpace, LinkedIn etc. and know and under­stand the bene­fits of using social media as a way of ‘meet­ing’ your cli­ents and cus­tom­ers – cur­rent and pro­spect­ive. But how can you con­vince your boss when they think Social Media is really ‘just for kids’ and takes up too much time out of

Justifying Social Media in terms of ROI

This post is a pre­qual to the forth­com­ing ones on social media strategy/implementation (request from @sam­atlounge). But as I received an email this even­ing and I didn’t have a chance to blog today, I thought I’d post it… In busi­ness, imple­ment­ing and enga­ging in any­thing new, jus­ti­fy­ing ROI has always been a con­cern. But in rela­tion