Firstly, apologies for the delay in posting – this was meant to be yesterday’s blog – but I didn’t get home until 10.30pm and felt a bit knackered. Promise I’ll catch up by the end of the week What was that saying ‘the road to hell is paved with good [...]

Last year I wrote about ‘You can’t bend the Return on Involvement rules‘ (November 09). But, as with most things, this is something that I want to write more about because it’s a metric that’s challenging to measure and therefore can’t be ignored. The problem is that marketers and please [...]

You’re on Facebook, Twitter, MySpace, LinkedIn etc. and know and understand the benefits of using social media as a way of ‘meeting’ your clients and customers – current and prospective. But how can you convince your boss when they think Social Media is really ‘just for kids’ and takes up [...]

This post is a prequal to the forthcoming ones on social media strategy/implementation (request from @samatlounge). But as I received an email this evening and I didn’t have a chance to blog today, I thought I’d post it… In business, implementing and engaging in anything new, justifying ROI has always [...]