Tag Archives: social networking

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Return on Involvement: what people want

I talk about the new ROI (return on involve­ment) a lot — maybe too much? Not enough? I don’t know, you tell me.… But if I wanted to sum up one bene­fit each for small and lar­ger organ­isa­tions then: Small is the new big For small busi­nesses, suc­cess­fully com­pet­ing in a local mar­ket will come to those

Ubiquity, value and change

You build a com­munity, you cre­ate and share great con­tent and identify things that are ‘ahead of the curve’. So how do you inspire oth­ers to do your storytelling for you? This sounds chal­len­ging and many will think that to do so is time con­sum­ing, but only because they see it as ‘addi­tional work’ on top

What happens when the media becomes social

And social becomes the media? What does this mean for brands in the social media space? Basic­ally, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a beha­viour… It also means that brands, busi­ness etc shouldn’t just start throw­ing money at it — e.g.

Travelling Books

I was hav­ing a chat with my friend Andrew today, and he brought to my atten­tion a web­site which I think is a fantat­sic idea — and one which has a world­wide com­munity. The site is Book Cross­ing, and it’s aim is to make the world one big lib­rary…! How? Register with Book Cross­ing and

It ain’t what you do it’s the way that you do it

I blogged at the week­end on the import­ance of being social. But employ­ers, busi­ness mangers, own­ers etc worry about employ­ees using social media without under­stand­ing that it can be as import­ant as say going for a round of golf and by the 18th hole a deal has been struck, or hold­ing a ‘meet­ing’ in the