Tag Archives: social

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General Election: How many people feel like her?

So here I am on the train into Pad­ding­ton for tonights #140conf. I sat in the first avail­able seat and the lady in front of me is talk­ing to a friend on the phone. Not one to nor­mally listen in, but as part of tonights #140conf Lon­don meetup is regard­ing the Gen­eral Elec­tion — her con­ver­sa­tion

Return on Involvement: what people want

I talk about the new ROI (return on involve­ment) a lot — maybe too much? Not enough? I don’t know, you tell me.… But if I wanted to sum up one bene­fit each for small and lar­ger organ­isa­tions then: Small is the new big For small busi­nesses, suc­cess­fully com­pet­ing in a local mar­ket will come to those

Ubiquity, value and change

You build a com­munity, you cre­ate and share great con­tent and identify things that are ‘ahead of the curve’. So how do you inspire oth­ers to do your storytelling for you? This sounds chal­len­ging and many will think that to do so is time con­sum­ing, but only because they see it as ‘addi­tional work’ on top

What happens when the media becomes social

And social becomes the media? What does this mean for brands in the social media space? Basic­ally, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a beha­viour… It also means that brands, busi­ness etc shouldn’t just start throw­ing money at it — e.g.

Travelling Books

I was hav­ing a chat with my friend Andrew today, and he brought to my atten­tion a web­site which I think is a fantat­sic idea — and one which has a world­wide com­munity. The site is Book Cross­ing, and it’s aim is to make the world one big lib­rary…! How? Register with Book Cross­ing and