We know that Social media is essentially about people, their experiences, thoughts, ideas, personality and generally ‘what’s in it’ for them. It’s also important to clarify the term ‘what’s in it’, as it does not necessarily mean that people are seeking financial reward or compensation. Within a social network, ‘what’s [...]

The very word ‘strategy’ can make many people shudder. But it needn’t be that way. After all, strategy is just a series of answers to some specific questions. The trick is to understand what the right questions to ask are in the first place… Hopefully this post will help you [...]