I talk about the new ROI (return on involvement) a lot – maybe too much? Not enough? I don’t know, you tell me…. But if I wanted to sum up one benefit each for small and larger organisations then: Small is the new big For small businesses, successfully competing in [...]

You build a community, you create and share great content and identify things that are ‘ahead of the curve’. So how do you inspire others to do your storytelling for you? This sounds challenging and many will think that to do so is time consuming, but only because they see [...]

And social becomes the media? What does this mean for brands in the social media space? Basically, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a behaviour… It also means that brands, business etc shouldn’t just start [...]

Effective search engine optimisation involves many factors. And trying to rank highly within search engine result pages (SERPs) is about providing content that is both relevant and informative; with proper page layout and coding. The coding side is generally taken care of by web developers, however, a lot of consideration [...]

It took a while creating your business case for using social media internally, with many late nights and hard work, but at the heart of proposal is idea that people will be more productive through collaborating on projects using social platforms and then publishing their findings internally for all to [...]