Tag Archives: think differently

Return on Involvement: what people want

I talk about the new ROI (return on involve­ment) a lot — maybe too much? Not enough? I don’t know, you tell me.… But if I wanted to sum up one bene­fit each for small and lar­ger organ­isa­tions then: Small is the new big For small busi­nesses, suc­cess­fully com­pet­ing in a local mar­ket will come to those …

February 24, 2010 – 10:17 am | By Lee Smallwood | Posted in Ellipsis, marketing, Opinions, Return on Involvement, Social Media | Tagged , , , | Comments (76)

Ubiquity, value and change

You build a com­munity, you cre­ate and share great con­tent and identify things that are ‘ahead of the curve’. So how do you inspire oth­ers to do your storytelling for you? This sounds chal­len­ging and many will think that to do so is time con­sum­ing, but only because they see it as ‘addi­tional work’ on top …

February 7, 2010 – 12:40 pm | By Lee Smallwood | Posted in collaboration, Digital, internal processes, marketing, Opinions, Return on Involvement, Social Media, Technology | Tagged , , , , , , | Comments (84)

What happens when the media becomes social

And social becomes the media? What does this mean for brands in the social media space? Basic­ally, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a beha­viour… It also means that brands, busi­ness etc shouldn’t just start throw­ing money at it — e.g. …

February 6, 2010 – 12:00 am | By Lee Smallwood | Posted in Advertising, internal processes, marketing, Opinions, Return on Involvement, Social Media | Tagged , , , , | Comments (79)

One for your toolbox: Get it into your head!

Effect­ive search engine optim­isa­tion involves many factors. And try­ing to rank highly within search engine res­ult pages (SERPs) is about provid­ing con­tent that is both rel­ev­ant and inform­at­ive; with proper page lay­out and cod­ing. The cod­ing side is gen­er­ally taken care of by web developers, how­ever, a lot of con­sid­er­a­tion should be given to your …

February 4, 2010 – 11:30 pm | By Lee Smallwood | Posted in Digital, One for your toolbox, Search, Search Engine Optimisation - SEO, Social Media, Website Design | Tagged , , , , , | Comments (83)

Key Collectors

It took a while cre­at­ing your busi­ness case for using social media intern­ally, with many late nights and hard work, but at the heart of pro­posal is idea that people will be more pro­duct­ive through col­lab­or­at­ing on pro­jects using social plat­forms and then pub­lish­ing their find­ings intern­ally for all to bene­fit from. Pro­ductiv­ity increases are just …

February 3, 2010 – 12:21 pm | By Lee Smallwood | Posted in collaboration, Digital, internal processes, New Technology, Return on Involvement, Social Media, Technology | Tagged , , , , , , , | Comments (86)